The Big Picture

CPR for Melbourne’s CBD: Revitalising Our City Centre

Melbourne CBD revitalisation: Mixed-use developments, public realm upgrades, and tenant diversification address record office vacancies, boosting sustainability and urban growth.

The commercial property market in Melbourne’s CBD faces significant challenges but also holds strong potential for recovery and rejuvenation.

High Vacancy, Growing Demand

As of early 2024, Melbourne’s CBD office vacancy hit 16.4% — the highest level since 1997 — driven by new supply and lowered tenant activity post-pandemic .
However, improving demand for A‑grade office space and a steady uptick in leasing activity offer positive signs.

The Power of Mixed-Use Redevelopment

Adopting a strategic blend of residential, commercial, retail, and cultural spaces — as seen in Lower Manhattan and London’s Shoreditch — can breathe life back into the CBD .

  • Examples:
    • Battery Park City, NYC: Turned underused land into vibrant mixed-use neighbourhoods including parks, housing, and commercial hubs.
    • Hammarby Sjöstad, Stockholm: Transformed an industrial harbour into a sustainable residential-commercial district.

Why Mixed-Use Works

Economic Advantage

By integrating shopfronts, residential options, and offices, mixed-use developments increase foot traffic and local spending — boosting property values and tax revenue.

Urban Wellbeing & Sustainability

A multifunctional CBD reduces commutes, promotes public transport use, encourages walking, and supports urban greening, improving air quality and liveability .

Enhancing Public Realm & Amenities

Projects like Anzac Station and Southbank Boulevard’s renewal are critical first steps. Melbourne could take inspiration from NYC’s High Line - an elevated rail line converted into a flourishing public park.

Urban greening strategies, like expanding tree canopy under Melbourne’s Urban Forest Strategy, also support livability goals.

Diversifying the Tenant Mix

Targeting a broad range of tenants — from creative startups to tech firms — can revitalise the office landscape.

  • Case in Point: London’s Silicon Roundabout grew into a globe‑class innovation precinct through government incentives and private investment (Cottage & Castle).

Actionable Incentives

Tax breaks, grants, and shared workspaces can attract diverse businesses and fuel CBD vibrancy.

Collaboration Is Key

Successful revitalisation requires integrated planning across government, developers, and communities.

  • Hamburg’s HafenCity project is a standout example, combining public-private coordination and mixed-use planning to transform a port precinct.

Policy changes — like streamlined approvals, mixed-use incentives, and community engagement — will support Melbourne’s ongoing CBD evolution.

Written by

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
RealStruck-Webflow Template- Menu Close Icon
It all starts with a confidential conversation.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
RealStruck-Webflow Template- Menu Close Icon
Obligation free consultation
Send sms
Send sms